Case Study: Greensburg YMCA

The YMCA of Greensburg, one of the oldest YMCAs in the country, was in need of a major website redesign. And the national YMCA had just launched it new brand strategy, updating the "Y's" image and unifying all YMCAs nationwide. At the core of the Y's new brand are the three areas of focus: Youth Development, Healthy Living, and Social Responsibility.

 

 

 

 

Website development

Challenges:

Diverse Audience

• Age
• Family Structure
• Education Level
• Membership Based
• Fee per Class Based
  

Diverse Offerings

• Fitness Programs
• Aquatics
• Child Care
• Camp
• Community Programs/Campaigns
• Adult Training Facility

Content Management System

• Multiple Users
• Departments
• Calenders
• Signups
• Events

Encorporate New Y Brand

Strategy:

• Adopt new corporate brand, but make it their own.
• Develop the “face” of the Greensburg Y.
• Feature photography of the facilities and real people.
• Tell the story of "our" Y, lives changed, community strengthened.
• Improve navigation, user experience, SEO, social media connections.

Results:

Visit Site





To distinguish between departments, we used a different Y brand color and header for each section. This color is then used in all of child pages of that category.

Use of a bread crumb trail helps the viewer know where they are.






















Videos communicate the Y's mission and impact on the community. We also gave the Y a youtube page to post happenings/events.


















Table-building software is built in and editable by the client through CMS.























5 different Google calenders embedded for pool schedules, fitness classes, etc.


















Photo viewers feature large photos of the facilities and people.

 

 

 

 

 

 

Billboard:

 

Client testimonial:

"The Greensburg YMCA has been in existence for 154 years now, however, the public relations aspect of our organization has fallen behind times in recent years. Our website was antiquated, our messaging was obscure, and our appeal was somewhat blemished. Realizing that we needed to “step up” our marketing profile, we hired Uncomn Creative to complete redesign our website from scratch, and to develop the artwork for a new billboard to be placed on the busy Route 30 corridor. Not only did Uncomn Creative develop our new website, but a training session was held for all of our department heads in order for them to be able to learn how to make changes themselves, add information, and to keep all material updated. As for the billboard artwork, we were given several options to choose from in order to decide which pictures and text we would like to have presented.
I highly recommend Uncomn Creative for your marketing needs! If you have any questions, feel free to contact me at r.nedley@gbgymca.org . Thanks!

— Rick Nedley
CEO, Greensburg YMCA