The YMCA of Greensburg, one of the oldest YMCAs in the country, was in need of a major website redesign and adveritsing campaign. And the national YMCA had just launched it new brand strategy, updating the “Y’s” image and unifying all YMCAs nationwide. At the core of the Y’s new brand are the three areas of focus: Youth Development, Healthy Living, and Social Responsibility.

Diverse Audience

  • Age
  • Family Structure
  • Education Level
  • Membership Based
  • Fee per Class Based

Diverse Offerings

  • Fitness Programs
  • Aquatics
  • Child Care
  • Camp
  • Community Programs/Campaigns
  • Adult Training Facility

Incorporate New Y Brand


  • Adopt new corporate brand, but make it their own.
  • Develop the “face” of the Greensburg Y.
  • Feature photography of the facilities and real people.
  • Tell the story of “our” Y, lives changed, community strengthened.