LOGO / IDENTITY
Challenge: Bridge Command was entering the highly competitive space of navigation equipment for mega yachts – little fish in a big sea. The challenge was to create a brand and product line appearance that appealed to large yacht builders and designers.
Strategy: Design style: Clean and understated to match the sleek edge-to-edge design of the all glass displays. Highlight the sleekness of the products.
Web: We worked with animators to develop a bridge fly-through showcase, featured on the home page that gives builders/designers an experience of how the products integrate into bridge design.